Greg Sherwood has helped develop innovative marketing programs for firms as diverse as P&G, Toyota, Clorox and PBS. His work on historical documentaries for KQED has earned him an Emmy, and he is well known in Northern California as “Mr. KQED”, the station’s TV and FM pledge anchor. In addition to his work at PBS, he served as President of Lieberman Productions and managed Zoomedia, a multi-media design firm focused on the life sciences. Greg is also the co-founder and partner in the consumer research and ideation firm, Imaginologie. His firm, FieldWisdom, works with clients to produce video ethnographies that capture essential actionable insights from their customers. Greg has served on the boards of the Marin Country Day School, The Center for Attitudinal Healing, The Athenian School, and the KQED Board of Directors.